Virgin Holidays was formed in 1985, a year after the successful launch of Virgin Atlantic Airways in June 1984. Initially selling seats on Virgin Atlantic routes to New York, Miami and Orlando the company has grown to become one of the largest and most successful long-haul scheduled tour operators in the UK.
Fuse 3 worked alongside Virgin Holidays in 2008 to help launch small concessions into supermarkets and shopping malls. Fuse 3 surveyed, identified suitable locations, planned the layouts and gained the appropriate approvals.